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Alexa Kovacevich
All projects

St. Clair College Esports

St. Clair Saints

  • Marketing, Broadcast and Events Coordinator

Creative direction, content, live production and events for the St. Clair College varsity esports program.

St. Clair Saints players and staff posing together on a blue-lit stage
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Creative Direction

Leading semester-based creative direction and shaping brand visuals to stay ahead of emerging esports trends.

  • Comic-style Call of Duty varsity roster graphic
  • Comic-style League of Legends NACE roster graphic
  • Green gameday graphic for St. Clair College vs Maryville University
  • Call of Duty Varsity Premier gameday poster featuring CWADZ
  • Valorant Varsity Premier "Welcome Woody" player announcement
  • NACE Super Conference League of Legends schedule poster
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Content

Using storytelling and visuals to capture the program’s energy and connect with the community.

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The Journey: Jazzyk1ns

Showcasing Jazzyk1ns’ growth through gameplay, community moments, and milestones, this video tells a compelling story of skill, struggle and passion.

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Production and Events

Handling multiple roles in St. Clair Saints events, including planning, live production, tournament coordination, content and ensuring smooth and engaging experiences for players and the community.

  • St. Clair esports arena during a live event
  • Broadcast control room monitors during a Saints production
  • Production desk with switcher and multiview monitors
  • Playoffs stage lit in blue with players at their stations
  • Season recap collage of Saints social graphics
  • Event staff and players group photo under green lights